Product costs (COGS)

Analify can work out revenue, ad spend, shipping and returns on its own. It cannot
work out what your products cost you. Until you tell it, "profit" is revenue minus
the costs it happens to know — which is not profit.

Where: Settings → Product costs.

Four ways to fill it in

Most stores start by pulling the Shopify catalogue — so nothing is missing from the
list — then bulk-importing the costs they already have in a sheet.

Coverage is the number to watch

The page shows what share of your catalogue actually has a cost on file. Treat it
as a confidence score on every profit figure in the product:

• High coverage → profit numbers are real, act on them.
• Low coverage → profit is optimistic, because unpriced products look
  free. Fix coverage before you make a scaling decision.

This is deliberate. Analify would rather tell you a number is uncertain than show
you a confident figure built on gaps.

What good looks like

• Landed cost, not invoice cost. Include what it actually costs to have the
  unit ready to ship — the product, plus packaging and inbound freight if they're
  material. Shipping to the customer is handled separately, from the courier.
• Per variant, not per product. If the large size costs more, price the large
  size.
• A free item is a cost of zero, not a blank. A sample or gift insert should
  be entered as 0 — that's a real cost you've decided is zero. A blank means
  "unknown", and the coverage number will treat it that way.
• Revisit after a supplier change or an EGP move. Costs drift; a stale cost
  quietly overstates profit.

Where the number shows up

Once COGS is in, it flows into everything that claims to be profit:

• Blended Profit on Home and Analytics — Revenue − Ad Spend − Shipping − COGS
  − Returns
• Profit before COGS vs after — the gap is what your products cost you
• Margin % and contribution margin
• nROAS after RTO — the efficiency number the ad platforms can't produce
• The operator's decisions — every recommendation to scale or cut is
  ultimately a profit judgment, so it inherits your COGS quality

Keeping it in Shopify instead

If Shopify is your system of record for cost, you can write the unit cost onto the
Shopify inventory item and let it flow from there. If you'd rather keep costs in
Analify without touching the store, use this page — nothing here writes back to
Shopify.

Either way it's automatable on a schedule; see the developer
Recipes for a nightly ERP sync.

Next

With costs in, the numbers are trustworthy. Now learn which page answers which
question: Read your numbers.